Previous ThinkSafe campaigns
1999 and 2000
ThinkSafe communication strategies for I999 and 2000 focussed on particular areas of concern in workplaces. Advertising incorporated the by now well known ThinkSafe steps of Spot the hazard, Assess the risk and Make the Changes, with key messages directed to employers and employees.
Promotional strategies included advertising on television, and billboards, continued promotion of ThinkSafe principles as part of departmental activities and distribution of ThinkSafe posters and stickers. A new ThinkSafe poster was developed, promoting use of correct personal protective equipment.
In April 1999 the then Minister for Labour Relations launched Albany and Denmark as ThinkSafe towns.
Television advertising for 1999 was as follows:
- Re-run farm safety (regional broadcast) - March, April, September
- Re-run ThinkSafe Club - March, April
- Seat restraints (work focus) - May, June
- Personal protective equipment - September
- Sprains and strains (work focus) - November
ThinkSafe Evaluation in 1999 was conducted by Data Analysis Australia.
A new farm safety television advertisement was developed and broadcast on regional stations only in June 2000.
In May/June 2000 WorkSafe also launched a safety and health representatives' campaign involving four weeks of television advertisements. This campaign was part of WorkSafe's consultation priority for 2000.
In September 2000 WorkSafe reviewed ThinkSafe campaign objectives and achievements to-date and considered future directions of the campaign. A decision was made to concentrate ThinkSafe promotion and advertising to one main block of activity of around three months.